The Winner Often Loses

Have you ever met an aggressive sales person who pushes and pushes as hard as they can to make the sale, hopefully wearing down their customer enough that they finally give in? Chances are, your reaction to that sales person was not very favorable.  Even if you did give in to that initial purchase, you probably never wanted to deal with that salesperson ever again. You stopped taking their calls. You blocked their email address. And you may even have told others to "watch out" for this salesperson in the future. In the end, the salesperson may have won a sale, but they lost your future business.

Farmer Dale & The No-Sell Sale

I love coffee. Seriously, I looooove coffee. Anyone who has ever worked in an office with me knows this first hand. I have seen the concern in their faces as I brew up another pot at 3:30 pm in the afternoon.

"We probably don't need a full pot," they warn.

"Yeah, I'm done," another co-worker quips.

"If I have a coffee this late in the day, I'll never get to sleep tonight."

What these people fail to realize when they first meet me, is that I don't expect any body to drink more coffee at 3:30 in the afternoon. I am brewing the coffee for myself. All of it. I have never had trouble sleeping after a good cup of joe. I routinely cap off my evening meal with a steaming cup of java, and sometimes have one right before bed. To me enjoying the smooth earthy taste of a warm cup of coffee is the perfect way to relax.