![](//3.bp.blogspot.com/-qUbIBJFFgto/TgSxO_Dc2AI/AAAAAAAAAGg/ID9vR1uuglg/s320/engage.jpg) |
"En-GAGE!" |
I am always surprised by how many businesses confuse the concept of Customer Service and Customer Engagement. When I inquire about Customer Engagement strategies, their minds subconsciously make a word swap and they begin telling me about their latest and greatest customer service initiative. I am not sure why this happens, but when it does, I give them the following analogy to open their minds.