After a recent seminar that I presented, I passed my business cards around to the audience and asked if anyone had questions. I was surprised when one of the first questions was not about the presentation, but about my card.
"Your cards lists, 'Sales Consulting, Customer Retention, and Employee Engagement" the gentleman asked. "How does employee engagement fit in with all the sales & marketing stuff?"
"Great question," I responded. I then challenged the audience to consider the "Identify Your Target Customer?" exercise we had worked on earlier in the presentation, and to substitute the word "customer" with the word "employee." In many instances, employees are your core customers!
