The Reward of Awards

How does you business recognize individual employees? Like many businesses, you may have an internal award program that recognizes employees for excellent customer service, environmental stewardship, safety, etc. Far too few businesses recognize the opportunities to nominate their employees for external awards in similar categories. This is a tremendous opportunity lost because individual awards are usually far more engaging and relevant to your customers. Personal success stories are a wonderful way to communicate your company values in a way that relates well to your customers.

How You Talk Is How You Should Market Your Business

How we talk is the core to how we communicate.  How we communicate is core to how we connect with customers. Too many businesses create a marketing strategy based on what they think they their customers want to hear, rather than trusting their own voice to communicate why they serve their customers in the first place.

My approach to marketing for Teton Healing Arts has been to encourage every practitioner to speak in their own voice.  To communicate from their own heart.  Once everyone became comfortable speaking candidly about why their work is important to the health of their patients, it became simple to make those messages engaging from a marketing perspective.

Thanks again to my friend Nick Staron from Jackson Hole Adventure Video, for helping me create this video testimonial.  

-John

Engage Employees With Facebook????

During a recent strategic planning session with one of my clients the subject of Social Media came up.  Almost immediately the owner of the company rolled her eyes back, and made one of those "hrumph" sort of noises, indicating her displeasure.  She went on to explain that her employees "waste time" on Facebook, and that productivity suffers as a result. I saw this as an opportunity to explain to her that people may waste time socializing when they should be working, but it is hardly the fault of Facebook.