Tuesday, June 8, 2010

Interested vs. Interesting

Here is a fundamental difference between sales & marketing. Traditional marketing has always been about grabbing your customer's attention and getting them excited about your product or service; being interesting.

Sales, on the other hand, is all about conversation; two-way dialogue. And one of the hallmarks of conversation is that both parties have to be interested in what the other has to say.

Saturday, June 5, 2010

Farmer Dale & The No-Sell Sale

I love coffee. Seriously, I looooove coffee. Anyone who has ever worked in an office with me knows this first hand. I have seen the concern in their faces as I brew up another pot at 3:30 pm in the afternoon.
"We probably don't need a full pot," they warn.
"Yeah, I'm done," another co-worker quips.
"If I have a coffee this late in the day, I'll never get to sleep tonight."

What these people fail to realize when they first meet me, is that I don't expect any body to drink more coffee at 3:30 in the afternoon. I am brewing the coffee for myself. All of it. I have never had trouble sleeping after a good cup of joe. I routinely cap off my evening meal with a steaming cup of java, and sometimes have one right before bed. To me enjoying the smooth earthy taste of a warm cup of coffee is the perfect way to relax.