"A speech is a solemn responsibility. The man who makes a bad thirty-minute speech to two hundred people wastes only a half-hour of his own time. But he wastes one hundred hours of the audience's time - more than four days - which should be a hanging offense."
- Jenkin Lloyd Jones
|Steve Jobs - A man who understood the power of|
public speaking for business better than most.
More than every other form of marketing or sales, the opportunity to prepare and deliver a speech for a specific audience gives you the chance to share your idea and your perspective in a way that is specifically tailored for the people receiving it (e.g. customers, potential donors, board of directors, etc.). It is not just a captive audience, it is an engaged audience that is in the room specifically to hear what you have to say. Magazines, newspapers, radio, internet, and social media all rely on chance that a viewer is interested in your message at the exact time that they see or hear it. Public speaking audiences typically know the topic of a presentation and have committed to listening prior to hearing even the first word. Furthermore, with traditional marketing your audience must become immediately engaged with your message, or they will turn the page, change the station, or click another link. Nearly 100% of a public speaking audience stays listening attentively to the speaker for the entire speech.