Monday, November 25, 2013
Tuesday, November 19, 2013
Friday, October 18, 2013
Wednesday, October 9, 2013
We just concluded TEDxJacksonHole DISRUPT on October 5, 2013, and it was AWESOME! If you were not lucky enough to be in the audience, don't fret, videos of all the speeches will be posted online within the next couple of weeks.
As the Speaker Coach for TEDxJacksonHole I have spent hundreds of hours over the past 3 months working with each of the wonderful speakers for the event. What a great event! Thank you to every performer:
- April Alliston
- Ed Belbruno
- Alexa Clay*
- Sandy Hessler
- Brolin Mewejje
- Kristen Moeller
- Marena Salerno Collins
- Steve Trilling
- Ava Ulmer
- Nate Ver Burg
Wednesday, September 4, 2013
Wednesday, June 19, 2013
These moments happen to everyone, though hopefully for most of us, not in front of a national audience. There are only two ways for you to minimize the chances of bungling an impromptu speech and sounding like an idiot.
- Learn everything about EVERYTHING so that you can always sound intelligent, not matter what topic you are asked to speak on.
- Practice impromptu speaking so that you learn the structure of a short speeches, and develop improvisation skills.
The second way is easy. Visit your local Toastmasters club. For decades, Toastmasters International has been helping people develop the very skill of delivering impromptu speeches. In Toastmasters lingo they are referred to as Table Topics, and all over the world, just about every Toastmasters meeting participants are challenged to give 1-2 minute speeches on subjects they know nothing about. More accurately, they don't know what the topic will be until they are already standing at the lectern in front of the audience.
Table Topics often seem intimidating to the uninitiated, but Toastmasters quickly learn that they are one of the best tools to practice your speaking skills. They are fun and often funny too, for both the speaker and the audience.
The absolute best way to improve your confidence and competence in public speaking is to practice in front of a live audience. Toastmasters gives you this opportunity in a supportive atmosphere with no risk of looking like an idiot. Visit your local Toastmasters club to learn more. To find your local club, visit www.toastmasters.org.
Tuesday, May 21, 2013
No, actually, you have a logo, which is, at best, an image that people associate with your brand. A brand is best defined as: the customer's perception of your company. It's not what you tell your customers about your company, it's what they tell you.Design a logo, write a tag line, test it with some focus groups, and viola! You have a brand.
You don't own your brand. Your customer owns your brand.
This is what makes the concept of "branding" so powerful. When your business strategy matches exactly the actual experiences of your customers, you have created an unstoppable marketing force.
Thursday, April 18, 2013
"A speech is a solemn responsibility. The man who makes a bad thirty-minute speech to two hundred people wastes only a half-hour of his own time. But he wastes one hundred hours of the audience's time - more than four days - which should be a hanging offense."
- Jenkin Lloyd Jones
|Steve Jobs - A man who understood the power of|
public speaking for business better than most.
More than every other form of marketing or sales, the opportunity to prepare and deliver a speech for a specific audience gives you the chance to share your idea and your perspective in a way that is specifically tailored for the people receiving it (e.g. customers, potential donors, board of directors, etc.). It is not just a captive audience, it is an engaged audience that is in the room specifically to hear what you have to say. Magazines, newspapers, radio, internet, and social media all rely on chance that a viewer is interested in your message at the exact time that they see or hear it. Public speaking audiences typically know the topic of a presentation and have committed to listening prior to hearing even the first word. Furthermore, with traditional marketing your audience must become immediately engaged with your message, or they will turn the page, change the station, or click another link. Nearly 100% of a public speaking audience stays listening attentively to the speaker for the entire speech.
Monday, March 25, 2013
Friday, March 22, 2013
One of the most rewarding projects I have been involved with over the past year has been TEDxJacksonHole. The success of each sold-out event has been gratifying, thought the most rewarding aspect of my participation in TEDxJacksonHole has definitely been in working with and coaching each of the speakers.
In my role as Speaker Coordinator, I witnessed the development of each TEDx talk from the first nomination, though speech writing, rehearsal, and finally the live performance. Coaching each speaker though the process has been both challenging and enlightening for me. For many speakers, it is an emotional roller coaster that dips from moments of tearful frustration to the height of jubilation when they nail the speech in front of the sold out audience. Each of the speakers brought 100% of their commitment, passion, and enthusiasm to the event, and for that, I thank them.
Over the next few weeks, I am going to showcase some of the great speeches from TEDxJacksonHole on SalesIsTheNewMarketing.com. Visit frequently, and mark you calendars for the weekend of October 5th for our next TEDxJacksonHole event at the Center for the Arts.
Kevin "KAL" Kallaugher was a complete joy to work with for TEDxJacksonHole EXTREME. He brought a level of professionalism with him that has been unmatched by any other speaker at either event. Both funny and inspirational, Kevin made an immediate connection with the audience as he shared a subject and perspective that many people rarely consider.
Tuesday, January 15, 2013
My approach to marketing for Teton Healing Arts has been to encourage every practitioner to speak in their own voice. To communicate from their own heart. Once everyone became comfortable speaking candidly about why their work is important to the health of their patients, it became simple to make those messages engaging from a marketing perspective.
Thanks again to my friend Nick Staron from Jackson Hole Adventure Video, for helping me create this video testimonial.