Here is a fundamental difference between sales & marketing. Traditional marketing has always been about grabbing your customer's attention and getting them excited about your product or service; being interesting.
Sales, on the other hand, is all about conversation; two-way dialogue. And one of the hallmarks of conversation is that both parties have to be interested in what the other has to say.
Tuesday, June 8, 2010
Saturday, June 5, 2010
I love coffee. Seriously, I looooove coffee. Anyone who has ever worked in an office with me knows this first hand. I have seen the concern in their faces as I brew up another pot at 3:30 pm in the afternoon.
"We probably don't need a full pot," they warn.
"Yeah, I'm done," another co-worker quips.
"If I have a coffee this late in the day, I'll never get to sleep tonight."
What these people fail to realize when they first meet me, is that I don't expect any body to drink more coffee at 3:30 in the afternoon. I am brewing the coffee for myself. All of it. I have never had trouble sleeping after a good cup of joe. I routinely cap off my evening meal with a steaming cup of java, and sometimes have one right before bed. To me enjoying the smooth earthy taste of a warm cup of coffee is the perfect way to relax.